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Article: WHAT'S IN A NAME?

WHAT'S IN A NAME?

WHAT'S IN A NAME?

People keep asking us about the name.

And honestly? We love that they do. The answer is our whole story.

There is a street we keep coming back to.

Not literally, but in the way that certain places live in you. The ones that quietly shaped everything before you even knew it was happening.

STANDISH. is that place for us. A block where we grew up, figured things out, pushed each other. Nothing glamorous about it. That was the point. You learn who you are in the ordinary moments, not the exceptional ones. Through the games. The competition. The showing up, again and again, for the people around you.

And slowly, you develop a standard. A way of carrying yourself. You don't always have the words for it at the time. But you feel it. And once you have it, you don't let it go.

That's what we're building here. Not just a brand, but a standard. One that was set a long time ago on a quiet, unremarkable street that gave us everything.

We named it exactly that.

STANDISH.

P.S. If you weren't subscribed to our Newsletter when we kicked it off, you missed out on our May Spotify Playlist of what we we're listening to. Enjoy and support the arts!

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